Why is it so important to measure the digital employee experience? Learn what's at stake and how to proceed in this article...

Digital Employee Experience: Do You Measure What Matters?

impact awardSponsored by: Ivanti

You’ve heard the adage “measure twice, cut once.” It’s good advice from the sewing world. The idea is to encourage people who want to achieve an excellent outcome to be precise and cautious before they act. If we’re supposed to be that conscientious about measuring a piece of fabric for a sewing project, why would we be cavalier about measuring something as critical as the digital employee experience?

Nevertheless, that’s what countless IT and business leaders around the world are doing by default. They’re implementing employee engagement programs based on what sounds right or feels right. They’re not relying on data-driven intelligence to make decisions about these programs. And they don’t know in advance if these programs will actually produce the outcomes they want.

Here’s the truth: If you don’t carefully measure and re-measure your digital employee experience, people will cut themselves right out of your organization. Even if you’ve been using classic employee experience measurement tools—such as an annual survey—that’s no longer enough. Today’s organizations require more complete insights focused on the digital employee experience.

Why Is This Digital Shift So Vital?

The remote and hybrid work landscape (what we call the “Everywhere Workplace”) has forever transformed work life and organizational culture. Now, a vibrant work experience is no longer about departmental happy hours, unlimited free soda, pizza Fridays, or a ping pong table in the employee lounge.

Instead, it’s about what happens in the flow of work. It’s about communicating and collaborating through tools that are smarter, easier, and more effective. It’s about seamless accessibility, usability, security, connectivity, and the ability to do your job without navigating frustrating obstacles or jumping through endless hoops.

Of course, HR teams still focus on employee experience. But now, IT professionals are just as deeply focused on this, as well. Why? The traditional employee engagement survey—once conducted and managed by your HR department—isn’t designed to capture the nuances and critical insights associated with hybrid work environments. If you want to gain useful intelligence, you’ll want to get IT specialists involved—and the sooner the better.

It’s no longer enough to assume people have what they need to be connected, productive and comfortable as they navigate the Everywhere Workplace. You need to know where the connections are working (or not). That means you need to measure what’s happening. Not just once, but over and over again.

After all, if you don’t know where you stand, it is impossible to move forward. Both HR and IT leaders need real, meaningful, actionable insights into the digital employee experience as a process. It deserves a commitment to continuous improvement. And that means you need to understand where it stands now, and how it is evolving over time.

Criteria For a Digital Employee Experience Survey

What should you include in a digital employee experience survey? To glean useful insights, you’ll need to go far beyond limited indicators like post-ticket surveys. To measure and improve the digital employee experience, you’ll need a holistic picture. For instance, consider the value of knowing answers to questions like these:

  • How are people accessing information?
  • What do they think about that process?
  • How many steps must they move through to accomplish these tasks?
  • How often do they run into trouble?
  • How much time do they spend trying to securely access information, tools, and resources they need to do their jobs well?
  • Do they even have access to the right information, tools, and resources?
  • Are they able to connect and engage with colleagues?
  • How effective are these communication channels, in their view?

Post-ticket surveys don’t capture any of these things. And yet, these factors can make or break a digital employee experience. They can spell the difference between an employee who is highly productive, happy, loyal, and engaged—versus one who is forced to waste time on logistics and is likely to be frustrated. Perhaps even frustrated enough to leave.

How to Measure Digital Employee Experience

If you think this isn’t an issue for most employers, consider this statistic:

30% of IT leaders currently have no process or metrics in place to evaluate the digital employee experience. And among the 70% who do, few have established the kind of robust metrics and evaluation strategy today’s Everywhere Workplace demands.

Clearly, the stakes are high. Many organizations assume that measuring digital employee experience in a holistic way is expensive, overwhelming, and resource-intensive. Sometimes it is. But it doesn’t have to be that way.

What’s the secret? Automation.

By automating digital employee experience measurement, leaders can laser-focus on KPIs that matter most to the organization, without bandwidth and expertise from HR or IT—and without badgering employees for manual reports.

In other words, you can automate the collection and reporting of data about issues that commonly impact productivity, especially issues that traditional reports don’t easily track. For example, automation can help you monitor, quantify and evaluate slow devices, outages in network connectivity, where and when apps crash, and other problems that are difficult to capture accurately in a survey.

Of course, it’s important to gauge employee-generated insights as well. But automated, granular, data-based insights can round out the picture with a comprehensive view of what’s happening with digital workflows and how they impact engagement and productivity. Plus, with automated data collection and reporting, continuing to measure key factors over time is much easier. That’s essential to understanding your organization’s progress and how it maps to employee feedback.

Final Thoughts

“Measure twice, cut once” works well for sewing. But it’s not the answer for a modern enterprise that embraces the Everywhere Workplace. Instead, think about measuring once, and then measuring again and again. That’s how you can gain valuable insight into experience indicators and trends that will help you develop and sustain a happy, loyal, engaged, productive workforce.

 


EDITOR’S NOTE: What’s the current state of digital employee experience in organizations around the world? Find out now >> Download the 2022 Ivanti Digital Employee Experience Report.