Meeting Talent On Talent’s Terms
Smartphones and tablets are now essential tools for many of us, and statistics reveal just how prevalent mobility has become. For example, a report by Marketing Land indicates that nearly 40% of Internet use is driven by mobile devices. And Jibe found that, despite perceived obstacles, 86% of job seekers with a smartphone want to use that device in their search.
Recruiting consultant Michael Marlatt says the staggering pace of mobile adoption shouldn’t surprise us, because mobile devices offer a very personal connection. “It’s one of three things we carry. We never leave home without it. It’s the keys, the wallet or purse, and the mobile device.”
Mobile Hiring: Moving Beyond First Impressions
In this landscape, it makes sense for employers to offer mobile-optimized career sites and application management processes. Mobile-friendly recruitment enhances the candidate experience and gives employers a competitive edge in the quest to find top talent.
Recruitment certainly is a logical starting point. However, it’s only the first chapter in a much larger employment story.
What happens after a candidate is selected? In the critical timeframe between recruitment and onboarding, how can organizations leverage mobile tools to streamline hiring steps? And along the way, how can mobile engagement continue to solidify an employer’s relationship with new recruits?
Ignoring those questions can have costly consequences — for both employer brands and employee retention. So this week, our community expanded the recruiting discussion to look at how mobile technology can transform the entire transition from candidate to employee. To guide our conversation, we invited two experts in hiring process innovation:
What’s At Stake For Employers?
Why is mobile increasingly vital for the hiring process? As Kyle recently noted, 22% of U.S. turnover occurs within 45 days of employment. If organizations aren’t fast and efficient at bringing new hires up to speed, they’re at risk of adding to those statistics. And with the average cost of turnover at about 20% of an employee’s salary, failure at this stage can have a significant impact on the bottom line.
So, how can HR organizations leverage the immediacy and reach of mobile to make the entire hiring process more efficient and effective? For wisdom from the crowd, check the resource links and highlights from this week’s events, below. Thanks to everyone who contributed ideas and opinions!
#TChat Week-In-Review: Mobile + Hiring = Good Match?
#TChat Preview: TalentCulture Community Manager Tim McDonald framed this week’s topic in a post that featured brief “sneak peek” hangout video with one of our guests, Todd Owens. Read the Preview: “Hiring: Moving Forward With Mobile?”
Forbes.com Post: TalentCulture CEO, Meghan M. Biro offered 5 guidelines for business leaders who want to make the most of mobile recruiting and hiring. Read: “Leadership Is Catching a Mobile Recruiting Wave.”
MON 11/11 + TUE 11/12:
#TChat Radio: Our hosts, Meghan M. Biro and Kevin W. Grossman spoke with guests Todd Owens and Kyle Lagunas about the business benefits of extending mobile recruiting strategies to the entire hiring process. Listen to the radio recording now!
#TChat Twitter: Immediately following the radio show, Meghan, Kevin and guests joined the entire TalentCulture community on the #TChat Twitter stream, as I moderated an open conversation that centered on 5 related questions. For highlights, see the Storify slideshow below:
#TChat Insights: Mobile Hiring — HR Evolution or Revolution?
Closing Notes & What’s Ahead
GRATITUDE: Thanks again to Todd Owens and Kyle Lagunas for sharing your perspectives on the increasingly vital role of mobile strategies throughout the employment lifecycle. We value your time and expertise.
NOTE TO BLOGGERS: Did this week’s events prompt you to write about hiring or mobile workforce issues? We welcome your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.
Meanwhile, the World of Work conversation continues. So join us on the #TChat Twitter stream, on our LinkedIn discussion group. or elsewhere on social media. The lights are always on here at TalentCulture, and we look forward to hearing from you.
See you on the stream!
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