Top 5 Trends in the World of Work This Week

This week’s “Top 5 Trends in the World of Work” are brought to you by Seinfeld words of wisdom. …

1) A bookstore is one of the only pieces of evidence we have that people are still thinking – Jerry Seinfeld

Enterprise Investment in Social Media

Social media is the digital brain that lives, breathes and thinks through multiple, globally situated minds. This thought in itself could be the imperative for adoption, yet many businesses are still undecided. An article at gives a 007-style breakdown of the basic business case for enterprise social media engagement: information gathering, trend reconnaissance, target profiling, and making contact. If you’re still not convinced, does a fine job of outlining the tangible and intrinsic definitions of social media success. Yes, enjoyment is one – at the end, of course (business before pleasure).

The Trend: Grow social or go extinct – or a bookstore will truly be the only evidence that YOU are still thinking.

2) To me, if life boils down to one thing, its movement. To live is to keep moving. – Jerry

Mobile Technology

Harvard Business Review did some serious schooling this week on toddlers and tech: Twenty-five percent of 2 – 5 year olds use the Internet, and 33 percent of 4 – 7 year olds have used an iPhone or iPad. These are Re-Generationals “… the first unconscious participants in an era when everyone has access to everything, everywhere, at every time… the generation of mobile technology, wireless communication, and clouds of constant content.” We are indeed moving, and across generations, too. In a survey of adult tablet users, 50 percent said their tablet makes them feel happier and 40 percent stated that their tablets bring out the best in them. You can’t make these things up, folks.

The Trend: Mobile is literally on the “grow.” Better get moving in the right direction.

3) A two-year old is kind of like having a blender, but you don’t have a top for it. – Jerry

Born This Way in the Business World

Q: When does it help to be a little nuts? A: In today’s world of work. This week we read about the business case for crazy. According to the article, what it takes to win big “…is a commitment to originality, a willingness to challenge convention and break from standard operating procedure…This popular post on the qualities of remarkable employees lists being eccentric as a success factor. Listen to your unhinged childhood imagination. You have to be original to lead original.

The Trend: Different is a catalyst for development and success; dare to be it.

4) “You know what they say, ‘You don’t sell steak, you sell the sizzle’” – Kramer, in The Bizarro Jerry

Personal Branding

People either dismiss this term or don’t know how to define it. What it means is opportunity: the chance to give potential employers, clients and the world itself the very words to describe you. In the absence of a personal brand, you’re giving your power away to the public (like Google search results), to talk about you on their terms. Building your personal brand is influencing, inspiring and integrating your personal values with your identity. It’s owning who you are and what you want to be known for.

The Trend: You don’t have to have your name in lights to be an iconic brand; you just have to shed positive light on your authentic self.

5) It pains me to say this, but I may be getting too mature for details.” – Jerry, in The Deal

Business Etiquette

If you want to be memorable, make courtesy your calling card. That’s what this surprisingly popular post told us this week. It teaches us a few simple lessons: buy cool stationary, express gratitude, remember people (real people not screen names or twitter handles), and if you don’t have anything nice to say, it’s better not to say anything at all. Yes, that’s very “Leave it to Beaver,” but also clever and current. Details in professional connections never go out of style.

The Trend: If you want to stand out, be thoughtful, it’s where the magic really happens.

What’s hot and happening in YOUR world of work? Tell us here:

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