“Email is the oil that runs the enterprise” – Carolyn Pampino
This week’s guest Carolyn Pampino , Design Director for IBM Social Business , focuses on designing better ways for business people to receive, act on, and share information – something that is vital in today’s virtual, social and hyper-connected society.
Let’s be honest, email can be overwhelming and painful at times. When Carolyn’s team researched email end-users, they found that there were a number of people walking around feeling guilty that they would miss that one extremely important message, buried somewhere in their inbox.
Email is unpleasant simply because it’s a method of communication that was invented in 1971, and has not changed or evolved to deal with an increased flood of communication. Messages that are not created as equals are treated as such, categorized by name, date, and subject.
To add fuel to the fire, we can access the overload of messages at all times through any of our devices.
Yet, traditional email it’s one of our most indispensable methods of communication, used across generations. So what can we salvage?
The goal is to make the end-user more productive and increase happiness. Instead of creating a new mail client, the amount of email that we have to deal with needs to be reduced, showing us what to focus on. Basically, make it relevant or make it go away.
So, can technology ease the burden that technology itself has created for us? Will email be able to act like our personal assistant, streamlining our life? If it transforms to be more collaborative and intuitive , maybe, but it’s unclear how good.
https://twitter.com/cpampino/status/575805860900962304
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