How will the remote work era impact your 2021 DEI efforts? How will you keep the promises made around diversity, equity, and inclusion?
Before remote work became so prevalent, it was possible to keep real-world events and conversations out of the workplace. Now that’s not only impossible; it’s also increasingly inadvisable. Events in your employees’ personal lives undoubtedly affect the workplace—not only on a personal performance level, but also on a company culture level. Add in ongoing issues of racial inequality and police brutality and the expectation is clear…
Companies must increase DEI efforts in 2021.
Whether employees are having discussions about racism or simply the challenges of living through the pandemic, personal conversations happen – and will continue to happen with increasing frequency. To make sure companies handle these conversations in a productive, positive manner, it’s essential to consider developing a DEI strategy alongside their corporate strategy. The inevitable result is culture-improving programs that promote and champion the business benefits and value of a diverse workforce.
The time is now to tangibly make good on the promises companies have made over the years to increase their focus on DEI.
Here are some actions I expect companies will begin to take in 2021 to fulfill these promises.
Revamp Hiring Practices
One of the first places companies will analyze to improve DEI in their workforce is their talent pool. But merely wanting to hire more diverse team members doesn’t mean you’ll receive diverse applicants.
To increase the diversity of their talent pools, companies will revisit their hiring practices. Providing training programs and resources for hiring teams and reviewing job descriptions to remove non-inclusive terminology and unnecessary requirements is a start. So is expanding from a primarily referral-based recruitment pipeline to a pipeline full of diverse recruiting events and job boards across the country. These are examples of the steps companies will take to be more accessible and welcoming to a diverse array of candidates.
After successful remote work experiments in 2020, I expect we’ll see many companies expand the number of remote roles available, enabling them to drastically expand their talent pool. Of course, the organizational culture will also need to evolve in order to retain a more diverse workforce.
Actively Provide Ongoing DEI Resources
Instead of having one-off discussions on diversity, equity, and inclusion in response to separate incidences, workplaces will begin making DEI discussions a part of their regular culture. For some, this will mean creating support and learning groups that provide safe spaces to talk about issues. The support methods might include facilitated discussions, anti-racist books, podcasts, articles, videos, and other materials.
Companies will also begin to create dedicated DEI teams to lead the strategy and implementation of all DEI initiatives. These dedicated teams will focus on diversity training, affinity groups, recruitment, promotion, external partnerships, supplier diversity, and more.
Deliberately Become Anti-racist Organizations
Even with a diverse workforce, a company can still have a racist culture. To prevent this, companies must create and enforce actionable anti-racist policies and practices. To show this is a high priority, a temporary shift in focus away from short-term revenue goals may be necessary.
From required training and programs addressing implicit bias, microaggressions, and more to dedicated employee taskforces, this step will require strategic engagement from leadership to get it right – and enact change from the top-down. Companies should also consider implementing Crossroad Ministry’s diversity training. This program provides detailed steps to help your company move from a monocultural organization to an anti-racist, multicultural organization.
Address DEI in their Products and Services
No workplace can be anti-racist if it doesn’t also extend its DEI efforts to the products and services it provides. Companies truly committed to undertaking DEI strategy will thoroughly assess how they plan and craft their products and services. Along the way, they must note DEI-related gaps and oversights that could help their offerings appeal to their target markets.
I’m Chief Inclusion Officer of an education technology company that serves more than 10 million students and educators. In my role, this aspect of inclusion is especially important to me. One of my primary duties is to ensure our products foster an inclusive and supportive learning environment for students of all races and backgrounds. While it’s an ongoing process, I’m proud to say we’re making a difference in students’ lives. We’re also helping our educator partners create an equitable learning experience for all of their students.
2020 brought about many challenges – and we’re all happy it’s over. But it also helped usher in some positive changes. I expect 2021 will begin to see those transformations more fully realized in the area of DEI. And I look forward to seeing the long-lasting changes companies implement as they become more inclusive, equitable workplaces.
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