How can a culture of intrapreneurship help companies retain top talent, while serving customers more effectively? That was the focus of our community conversation at last week’s #TChat forums. We understand that the concept of intrapreneurship is new to some of our participants. So, let’s first look at its history and meaning, before we summarize the week’s events.
Innovation With Infrastructure
The term “intrapreneur” first appeared in a 1978 article written by organizational design experts, Gifford & Elizabeth Pinchot. A recent FastCompany article defines intrapreneurs as people who work within existing organizations to accelerate change, while simultaneously creating business value.
In another FastCompany article, Hilton Worldwide VP Jennifer Silberman takes a more expansive view, noting that intrapreneurs are integral to corporate responsibility initiatives. She says, “the intrapreneurial mindset helps drive innovation and uncover opportunities within the challenges of operating in a changing world.”
David Armano, EVP, Global Innovation & Integration at Edelman, describes intrapreneurs as people who have entrepreneurial DNA, but choose to align their talents with a large organization, rather than creating one from scratch. Of course, successful intrapreneurs are valuable employees, because they’re a source of sustainable competitive advantage.
More and more companies are leveraging intraprenuerial talent by establishing initiatives and cross-functional teams to design and launch new products, services and systems. Project leads are given autonomy and resources to generate and develop concepts. In return, they “own” their endeavor’s success or failure.
According to Douglas Brown of Post University, an intrapreneurial role can lead to greater job satisfaction, because individuals are able to perform in a leadership capacity, exercise creativity, build credibility, and make a meaningful impact on the business — all within a reasonably safe environment.
Fueling The Intrapreneurial Fire
So, how can organizations nurture an intrapreneurial spirit in employees? And how can each of us tap into our “inner entrepreneur” to create business value?
Helping us explore those questions was the week’s special guest, business author and commentator, Bob Burg. Bob is widely recognized for his ability to bring complex concepts to life in ways that are entertaining and easy to understand. In this case, Bob asked us to consider behaviors that distinguish “go-getters,” “go-takers” and “go-givers.”
Go-getters are people who take action. Go-takers also take action, but feel entitled to receive without offering value in return. Meanwhile, go-givers focus on actions that continuously add value to others’ lives. Bob’s book, “The Go-Giver” outlines 5 powerful principles that contribute to success:
• The Law of Value – Your true worth is determined by how much more you give in value than you take in payment
• The Law of Compensation – Your income is determined by how many people you serve and how well you serve them
• The Law of Influence – Your influence is determined by how abundantly you place other people’s interests first
• The Law of Authenticity – The most valuable gift you have to offer is yourself
• The Law of Receptivity – The key to effective giving is to stay open to receiving
This lighthearted video reveals more about the 5 “Go-Giver” laws:
Celebrating “Go-Giver” Intrapreneurs
In a recent Huffington Post article, Wharton professor Adam Grant emphasized the importance of Recognizing Go-Givers. This is just one way companies could build a culture that supports creative contributions. Our #TChat Twitter participants offered hundreds of other suggestions. (For highlights from the conversation, see the Storify slideshow below.)
Thanks to everyone in the TalentCulture community who shared opinions and ideas at this week’s #TChat events. We invite you to review the resources below, and continue this discussion about innovation from within!
#TChat Week-In-Review: Entrepreneurs In Your Organization
#TChat Preview: TalentCulture Community Manager Tim McDonald the framed the week’s topics in a preview post, featuring a “sneak peek” video with guest Bob Burg. Read: “Corporate Entrepreneurs: Best Of Both Worlds?”
Related Post: Hans Balmaekers, Founder of intrapreneurial incubator sa.am, offered relevant advice to young professionals who are looking for entrepreneurial opportunities. Read: “Want To Be Your Own Boss? Try This First.”
#TChat Radio: In a thought-provoking warm-up to our community Twitter conversation, Bob Burg spoke with radio hosts, Meghan M. Biro and Kevin W. Grossman about how intrapreneurs fit in today’s workplace, and how organizations can create an environment that supports those endeavors. Listen now to the radio show recording.
#TChat Twitter: Immediately following the radio show, I moderated an open discussion with Bob and our entire community on the #TChat Twitter stream. For highlights from this dynamic session, watch the Storify slideshow below:
#TChat Highlights: Entrepreneurs In Your Organization
Closing Notes & What’s Ahead
GRATITUDE: Thanks again to Bob Burg for generously sharing your expertise about the importance of creating value in business and in life. Your practical wisdom is deeply relevant and helpful to all of us.
NOTE TO BLOGGERS: Did last week’s events prompt you to write about intrapreneurial values, behaviors and success? We’d love to share your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.
WHAT’S AHEAD: This week, we leap into a jam-packed fall season for #TChat events, starting with the topic, “Recruiting IS Marketing” with David Bernstein and Chris Fields, It’s one week you don’t want to miss! So plan to join us, and check for more details here and on TalentCulture channels.
In the meantime, the World of Work conversation continues — even on Labor Day! So join us on the #TChat Twitter stream, on our LinkedIn discussion group. or elsewhere on social media. The lights are always on here at TalentCulture, and your ideas and opinions are always welcome.
See you on the stream!
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